My K-Beauty Journey was founded by Gina Yu, a registered nurse who cares for
critically ill patients in a New York ICU and performs aesthetic treatments in
Manhattan. She has sat where your Korean doctors sit, and she has sat where you sit —
a patient in a foreign system, hoping someone would explain. This service is the
explanation, the comparison, and the advocate, in one person.
1000+ aesthetic procedures performed personally at a Manhattan dermatology practice.
Her path to this work was anything but a straight line. She graduated from Ewha Womans University with a degree in business administration, then earned a master’s degree in engineering from Stanford University in 2009. From there, she spent nearly a decade at LG Display, a Korean Electronics company, working as a manager on the new technology strategy and new business strategy teams — years that taught her how to read an industry, judge what comes next, and build something new with rigor.
Then she changed direction entirely. Retraining as a nurse, she went on to care for critically ill patients in the intensive care unit at NewYork Presbyterian - Columbia Irving Medical Center — work at the bedside of the sickest patients, where precision and calm matter most. Today, she brings that same clinical grounding to aesthetic medicine, performing procedures personally at a dermatology practice in Manhattan, where every treatment begins with a nurse’s eye for safety and a strategist’s eye for what will truly serve the patient.
My story
Born and raised in Seoul, South Korea, Chasing beauty felt like a forever & never-ending journey. There are so many beauty treatment options in Korea due to cultural pressure and high beauty standard, evolved along with clinics equipped with high technology equipment and state of the art products — from skin treatment, small procedures, plastic surgeries, etc.
Now Korea is seeing a rapid uptick in foreigner’s medical tour demand, but finding the right clinic, not to mention finding the right treatment for each client has been very challenging, according to the 1st wave generation who has experienced medical tour in Korea.
I came up with an idea of providing the tailored beauty treatment for these people that with my professional experience of business strategy and performing aesthetic procedures. I’d like to help you to find the right treatment, just for you, and keep track of you, not just provide one time tx and feel abandoned. Tell me about yourself, what your goal, priorities, what’s happening in your life, so that we can work around you and provide the very best treatment for you.
— Gina Yu
Founder · Registered Nurse